http://www.experience-transmedia.com/wp-content/uploads/2013/06/anim-bando.gif

Twitter va-t-il sauver la télévision?

on décembre 2 | by |

Un article intéressant de Tess Lochanski pour le magazine GQ qui analyse l’utilisation (et le succès) de Twitter dans les programmes d’émission en direct.

1 189 549. C’est le nombre de tweets liés aux émissions diffusées sur les principales chaînes de télé françaises sur la semaine du 5 au 11 novembre. Et un record national que l’on doit essentiellement à « Koh Lanta », « Qui veut épouser mon fils » et « Danse avec les Stars »… Trois émissions de divertissement particulièrement enclines à transformer Twitter en immense …

Pour la suite de l’article du magazine GQ c’est ici :

See on www.gqmagazine.fr

See on Scoop.itExperience Transmedia

Experience Transmedia Transmedia Fan Page Transmedia Scoopit http://img.scoop.it/sXQ7XloAA9xMkdHhYxhE1NF6ymXNaqFzPnIxGxG62yI=

Pin It

Related Posts

One Response to Twitter va-t-il sauver la télévision?

  1. Kalpana dit :

    There’s clearly a model in the kind of ecxerienpe that Rob Pratten’s case study demonstrated. From a business standpoint, personally I would address the private market to finesse the system and software. Examples that come to mind immediately include:- Fictional ethics stories/challenges for lawyers, doctors, and other professionals. You could actually build something very compelling for use by HR departments in Fortune 500 companies. Discrimination lawsuits can run in the millions and cause a massive PR backlash, but current training methods are weak.- Damage control drills for disaster scenarios (not only environmental, but political and PR-related too). Imagine being able to run a Margin Call like drill for investment bank employees.- Advanced digital skills workshops for children of high net worth individuals.I would leverage those markets to build a company and develop software and only then approach the school space. As much as I love the come up with a great story / build it and they will come mantra, it’s not a business model at least not a replicable one. Remember, if the goal is to coax significant investment into the sector, you probably need some combination of (a) big potential profits ($100m+); (b) tax breaks and/or government subsidies; and (c) demonstrable results. However, as Alan pointed out, a small startup is not stuck in the innovator’s dilemma, can pursue relatively small initial profits, and is more like to be disruptive on the whole.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *

Vous pouvez utiliser ces balises et attributs HTML : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Protected by WP Anti Spam

« »

Follow Us!

M'abonner à Hebdomedia

* Ce champs est obligatoire

Transmediary

Timelines for Transmedia

Archives

Scroll to top